Case Study: Oklahoma Homebuilder Standardizes Plasma Air Purification Across All New Homes
How Home Creations Integrated Whole-House Bipolar Ionization to Protect Homeowners and Differentiate in the Residential Market
Background: Elevating Home Safety and Indoor Air Quality
Since 1981, Oklahoma City-based homebuilder Home Creations has dedicated itself to building new residences across the Oklahoma City metro area, Tulsa metro area, and Chickasha. Known for delivering modern amenities at an unbeatable value, the company took a proactive step in May 2020 by standardizing Plasma Air 600 Series units across every new home built.
"When COVID hit, we immediately started looking for ways to protect our staff. First, we tried chemical sprayers, which quickly failed as a viable solution. Then, our Tulsa division partner told us about how the Plasma Air product could neutralize viruses," said MJ Farzaneh, Chief Operating Officer of Home Creations.
After installing Plasma Air units in their corporate offices and model homes, prospective buyers began asking how to include the technology in their own homes.
"This offered peace of mind in a scary time," noted Farzaneh. "Our staff and customers understand we’ve built success on the principle that we choose the best products for our homes in the best interest of the homeowners. And we did just that."
An Innovative Approach to Homeowner Safety
Home Creations has long differentiated itself by embedding safety and energy-efficiency features standard into every build—installing Fireguard 45 sheetrock for fire protection and standardizing hurricane/tornado straps before local municipal codes required them.
Extending that commitment to indoor air quality was a natural evolution.
Key Builders Differentiators with Plasma Air:
- 99.99% Pathogen Inactivation: Incorporating HVAC purification proven in third-party testing to reduce certain airborne viruses and bacteria by 99.99%.
- Cost-Effective Whole-Home Protection: Achieving comprehensive air cleaning without the recurring expense of frequent high-MERV filter replacements.
- Seamless HVAC Integration: Installing directly into the central HVAC ductwork to treat circulating air automatically without requiring user operation.
How the Plasma Air 600 Series Works
The Plasma Air 600 Series utilizes patented needlepoint bipolar ionization technology to distribute positive and negative ions throughout the home's living spaces.
Product Safety and Performance Specifications:
- UL 2998 Validated Zero Ozone: Certified by UL for zero ozone emissions—the highest safety standard for electronic air cleaners.
- Comprehensive Contaminant Neutralization: Inactivates airborne viruses, bacteria, mold spores, pollen, dust, volatile organic compounds (VOCs), and cooking odors.
- Continuous, Maintenance-Free Operation: Purifies indoor air 24/7 silently and continuously around family and pets.
"The best part is that Plasma Air does all this without the homeowner having to lift a finger," Farzaneh explained. "These products help us offer our homebuyers a great value and ultimately give them peace of mind knowing their homes and families are protected."
Proven Efficacy Against Airborne Pathogens
WellAir subjects its technologies to rigorous third-party laboratory testing and real-world field evaluations. Independent laboratory testing confirmed that Plasma Air technology reduced the live SARS-CoV-2 Omicron variant by 99.9% within 90 minutes.
Commercial Impact and Long-Term Partnership
Partnering with distributor Ferguson, Home Creations successfully positioned whole-home indoor air quality as a core value proposition.
"It will always be about the value we can offer homeowners and, on top of it, build homes with products that can actually help improve their indoor environments in the place they call home," concluded Farzaneh. "Today, indoor air quality has shifted from a nice-to-have to a must-have."
Home Creations continues to install Plasma Air products as a standard feature across all new residential developments.
*View complete third-party laboratory research data on our research page.
Sources & Related Case Studies
- WellAir Research. Third-Party Efficacy Studies on Bipolar Ionization Technology. WellAir Solutions. Read studies.
- UL Solutions. UL 2998 Environmental Claim Validation for Zero Ozone Emissions. UL Standards. Read overview.